3 Courses
Mandatory Modules
M1: Navigating the Global Business Landscape
The ability to make effective and timely decisions is an essential skill for successful executives. Mastery of this skill influences all aspects of day-to-day operations as well as strategic planning. In this module, learners will hone their decision-making skills by following a methodology based on tested actions and sound organizational approaches. Participants will be better equipped to confidently tackle any decision large or small, and one that creates the optimal conditions for success.
Mandatory Modules
M2: Leading Across Cultures
Leading across cultures is about adapting, communicating, thinking critically, and understanding your own biases. Dr. Jan Katz of Cornell University's School of Hotel Administration will help you explore the five key dimensions of cross-cultural leadership: culture, context, risk, linear/parallel hierarchy, and individualism/collectivism. After defining and sharing examples of each, Professor Katz will help you explore their impacts on business and how you can adapt to variations in different cultures. This course gives you the tools you need to continuously improve your cross-cultural leadership skills.
In the course project, you will examine the cultures and dimensions you work in, explore how compensation relates to risk, examine the hierarchy at your company, and evaluate your own leadership style as it relates to the cultures you work in. You will also get to investigate the 2015 Greek financial crisis and interview an international colleague before creating an action plan for your own future education around the impact of cultural variation on leadership.
Mandatory Modules
M3: Setting Up Distribution Channels
In this course, you investigate marketing channels and learn how to leverage them to provide value to your company and benefits to your customers. In the second part of the course, you'll explore the world of international marketing and discover the nuances of global markets. You identify the types of global organizations and explore the pros and cons of globalization.