8 Courses
Specialised Elective Tracks
M12: eCommerce Strategy (Part 1)
This module aims to highlight the importance of business strategy and value chain mapping to identify areas of competitiveness and gaps and to leverage information gained to be successful in the e-commerce space. Learners will be able to better understand value design, define and apply the tools and resources available from different perspectives in the e-commerce arena. The module also distinguishes the different business models in e-commerce and strategies that can be employed to have a successful e-commerce business. This module will also review the e-commerce psychology and culture and outline the use of analytics in ecommerce to improve marketing strategy. With this framework, you will gain awareness and understanding on how you will be able to assess and integrate e-commerce to your business strategy.
Specialised Elective Tracks
M12: eCommerce Strategy (Part 2)
This virtual learning is a continuation of the E-commerce Strategy E-learning course where the participants will get to enumerate the different business models in e-commerce and strategies that can be employed to have a successful e-commerce business and the status of e-commerce in Southeast Asia (SEA). With this framework, the participants will gain awareness and understanding on how they will be able to assess and integrate e-commerce to their business strategy.
Specialised Elective Tracks
M13: Distribution Channels in Southeast Asia
Introduction
This course aims to provide participants with a better understanding of distribution channels in Southeast Asia (SEA). Products from SEA businesses are delivered to customers through distribution channels. By using a distribution channel, the product can be delivered regardless of place.
The world is becoming increasingly global, and going international or even SEA is a daunting task. The course will provide an overview of the main trends and tools that can be used to better meet the needs of the SEA market.
This course will focus on five SEA nations: Indonesia, Malaysia, The Philippines, Thailand and Vietnam, all of which are experiencing incremental growth due to their income levels, population, technology, education, infrastructure, etc.
Course Objectives
Upon completion of the course, learners will be able to:
- Define the Distribution Channels and the importance of a distribution channel strategy
- Identify the general types of distribution channels and how it is practiced in SEA
- Describe e-Commerce in SEA as a distribution channel
- Highlight the steps to design and choose the right distribution channelling mix applying to the SEA market
Course Outline
There are FOUR parts in the e-learning module: Learners will learn (1) about the fundamentals of Distribution Channels; (2) e-Commerce as a distribution channel in SEA countries; (3) about the general types of distribution channels including E-Commerce and how it is practiced (Indonesia, Malaysia, Philippines, Thailand, and Vietnam); and (4) about distribution strategies that can be applied in SEA.
Part (1) Introduction to Distribution Channels
Part (2) E-Commerce as Distribution Channels in Southeast Asia Countries
Part (3) The general types of distribution channels including E-Commerce and how it is practiced in:
- Indonesia
- Malaysia
- Philippines
- Thailand
- Vietnam
Part (4) Distribution Channels Strategies in Southeast Asia
Learning Methodology
- In this module, learners are required to undergo part (1), part (2), part (3) and (4). In part (3) learners are required to choose THREE countries of interest to learn about the market profile and distribution channels in the selected SEA countries. Learners are required to get started with the e-learning before attending the Q&A webinar. At the end of each module, learners will be assessed through a quiz.
- Learners are required to participate and answer questions set by the Trainer in TWO discussion threads in the discussion board.
- Learners are required to attend a webinar conducted by the Trainer and guest speakers where learners are encouraged to engage in the Q&A sessions.
- Upon enrolment, leaners will have TWO weeks to complete this course. Typically, leaners spend 7 hours to complete the learning and all activities in this course.
- All the above activities must be completed to pass this course.
Target Audience
Managers and individuals who are working toward expanding products/services in these countries - Indonesia, Malaysia, Philippines, Thailand, and Vietnam, or wish to have an understanding of distribution channels and markets in the region.
Specialised Elective Tracks
M14: Essential Business Culture
This module would help to have a better understanding of when and how cultural differences are likely to influence the different dimensions of a negotiation – the people, problems, and processes. Armed with that understanding, your awareness, preparation, and strategy will be enhanced when you are faced with negotiators from other cultures and regions. Its overarching goals are to help you become more sensitive to intercultural communication differences and to provide you with the knowledge and skills to interact successfully with people from cultures other than your own.
Specialised Elective Tracks
M15: Local Labour Laws and Practices
This module aims to equip learners with the knowledge and understanding of local labour laws and practices in the target Southeast Asia (SEA) countries - Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam. Learners will understand how labour laws in the SEA countries work in relation to their company which helps ensure that they meet the minimum requirements. Having knowledge of these laws and practices is crucial to the success of the business as it involves the life cycle of the employee, from the hiring process through the time employment ends.
Specialised Elective Tracks
M16: Trade Investment Regulations and Incentives
This module will illustrate the fundamentals of trade investment regulations and investments and its pre-requisite requirements in Southeast Asia (SEA) region, specifically to its country's requirements. To be more successful in trade investments, we are to present the investment climates in SEA much to the policies, regulations, opportunities and incentives and other related factors that contributes to the decision for foreign direct investments in this region.
Specialised Elective Tracks
M17: Taxation and Compliance in Southeast Asia
Each Southeast Asia (SEA) country is unique with its own nuances and complexities when it comes to Tax Regulations and Compliance practices and requirements. This module outlines the Tax regulations and protocols, including key procedures presented when facilitating mandatory and compliant tax set-up, payments, and reporting. Learners are expected to stay updated in a rapidly evolving tax landscape ensuring that they are keeping on to the tax requirements within their respective jurisdictions. This module provides a general understanding of the tax and regulatory issues of doing business in the target Southeast Asia countries.
Specialised Elective Tracks
M18: Market Mentoring
Dates: Available to enroll anytime, please contact SBF.
The participant will consume a block of 4-hours of mentoring from the commencement date.
INTRODUCTION
The market mentoring session is a module for the Career Conversion Programme for Internationalisation that aims to provide the opportunity for the participants to have one-on-one consultation and coaching with Mentors who have work experience in the region. The initial countries being targeted are Indonesia, Thailand, Vietnam, Cambodia, and Myanmar. The panel of Mentors will include professionals who have either lived and worked in the target countries or have been in a regional role covering a number of the target countries. Some of these Mentors are still working and living in these countries.
Note: Participants who wish to take up these sessions should have completed at least 70 CCP hours.
COURSE OBJECTIVES
The mentoring module is a platform for participants (the Mentee) to establish a professional relationship with an experienced person (the Mentor) who can support and encourage the Mentee to develop specific skills and knowledge that will maximize their business potential and improve their performance. The sessions will enable the Mentee to develop strategies and capability so that they are enabled to tackle the next hurdle in their business venture, more effectively with or without the mentor's presence.
The duration of each mentoring session is an hour and can be done in person, on skype, by phone, or by other means to be agreed upon between the Mentor and the Mentee.
The topics for mentoring will be set by the Mentee and must be business-related. The Mentee should send a note to the Mentor at least 48 hours before the session, outlining specific topics that will align with their course of work. The Mentee is encouraged to give a brief introduction to the Mentor beforehand, to save time during the session, and also to give the Mentor some perspective.
Participants may choose to have more than one Mentors to consume the 4-hour block of mentoring.
The panel of Mentors will include a combination of business practitioners who:
a) Have either lived or worked in the target countries
b) Have been in regional roles covering a number of the target countries
MENTOR'S INFORMATION
The Panel of Mentors for CCP-I
The Panel of mentors for B2B eCommerce Track
HOW TO ENROL
Below are steps to enroll for mentoring:
1. Participant is to inform SBF on interest to enroll.
2. Once enrolled, you can schedule mentoring sessions. Each mentoring session is 1 hour, and you have a total of 4 sessions. You can choose up to 4 mentors for each of the 1-hour sessions. Mentors’ profiles are posted on the participant’s SBF LMS account. The participant can view the profiles to select which Mentor/s they would like to engage with, aligning to their course of work.
3. Participants will have to fill in the Registration form for Mentoring Sessions regarding their choice of Mentor and date of commencement.
4. SBF Support will connect the participant with their selected Mentor/s and the two parties will set up their Mentoring sessions on their own.
TARGET AUDIENCE
For executives representing SMEs that are considering to invest, or sell into the target SEA markets.